As an entrepreneur and philanthropist, I’ve witnessed first-hand how an idea can snowball into a movement that impacts an entire community or nation. I’ve seen lives changed, and the utter magic that unity around a shared purpose can yield. And while such moments are powerful to elevate our collective consciousness and springboard us into action, they have always left me with the same question: Is this really going to change the world?

Good4.Global is the result of close, trusted and visionary friends with extraordinary business acumen who challenged me and rallied around me to help materialize my answer to this question.

You see, I’ve come to realize that next to human willpower, there is no greater force for change on this Earth than that of money.

Whether you have much, or little money is irrelevant; whether you are a student, a small business owner or the CEO of a multinational is irrelevant too – you see, each day, we as individuals hold the power to effect systemic change through the way in which we use our money. In essence, every time we spend, we cast a vote. The problem is, we vote without the information we need to fully understand what we’re voting for.

This is why Good4.Global exists – to awaken us all to a more conscious way of living and business, and to give us the tools we need to prosper individually and collectively.

Josée Lusignan, founder